The society is composed of several individuals that have different preferences and behaviors. Consumer behavior can be broadly classified as the decisions and actions that influence the purchasing behavior of a consumer. L81, m31, n30 introduction factors affecting female consumers online buying behaviour internet is redefining the shopping behaviour of people across the globe. The factors are influences significant enough by their force, becoming the reasons for the activity. Consumer behaviour deals with the study of buying behaviour of consumers. Consumer behaviour is very complex and is influenced by various factors. All the consumers have different tastes and preferences, likes and dislikes and. Consumer behaviour is the study of individuals, groups, or organizations and all the activities associated with the purchase, use and disposal of goods and services, including the consumers emotional, mental and behavioural responses that. Buying behaviour, this papers aim is to provide an indepth elucidation of the many aspects that influence consumer behaviour. It can be different from person to person based on his age, income, sex, education and marital status.
The purpose of this study was to identify the major factors which affect consumer buying behavior of durable household products in the kempton. Consumer behaviour emerged in the 1940s and 50s as a distinct subdiscipline in the marketing area. Pdf the impact of cultural factors influencing consumer. What are the factors influencing consumer behavior. Many factors, specificities and characteristics influence the individual in what he is and the consumer in his decision. Articles on consumer behaviour management study guide. The impact of social factors affecting consumer behaviour.
The concept consumer behaviour has been gaining importance since 1960. These factors have distinct characteristics that can be divided into. Psychological factors influencing consumer behaviour instructor janne peltoniemi pages 46 supervisor birgitta niemi learning, and attitude and behaviour change. Factors influencing consumer behaviour agricultural journals. The impact of factors influencing the buying behaviour on. The perception of a particular problem is unique to every individual and so is the perception of different products. Effect of demographic factors on consumer behavior.
Many factors, specificities and characteristics influence the individual in what he is and the consumer in his decision making process, shopping habits, purchasing behavior, the brands he buys or the retailers he goes. Factors affecting consumers buying decision in the selection. Consumer behaviour, ecommerce, female buying behaviour, onlineshopping, online retailing, retail sector jel classification. This consumer behaviour solved case study has been taken from consumer behaviour solved case study matin khan case i. The behavior of consumer is temporary for short time not permanently. The current study aims to examine the cultural factors which influence consumer buying behavior in sunyanighana. The consumer buying decision process is influenced by many internal and external factors. Buyer behaviour is an important tool in the hands of marketers to forecast the future buying pattern of customers and devise appropriate marketing strategies to create longterm customer relationships. An empirical study of the factors influencing consumer behaviour.
Like any human behaviour, consumer behaviour is seen as determined and conditioned by the effect of certain factors. The environmental factors affecting consumer buying behaviour are explained below cultural influences it is defined as a complex sum total of knowledge, belief, traditions, customs, art, moral law or any other habit acquired by people as members of society. Behaviour occurs either for the individual, or in the context of a group. Lawan1, ramat zanna2 1department of marketing, ramat polytechnic, p. Psychological factors can be influenced by the present situation, perception of needs and problems, the ability to process information and their individual attitude. Box 2222 zarqa 2 jordan, faculty of economics and administrative sciences, zarqa university, jordan. Factors influencing consumer behavior and prospective. Next, research on the major personal factors affecting consumer behaviour in he are analysed in detail, with references to empirical findings on each topic. Factors influencing consumer buying behaviour global journals. Factors affecting consumer behavior product management buzz. The impact of social factors affecting consumer behaviour on selecting characteristics of purchased cars hossein mirzaei,mehdi ruzdar the present study examined the impact of social factors on consumer behavior in selecting traits of the purchased car in tabriz iran. The aim of the study is to know about the factors influencing consumer behavior of smartphone users. Social factors influencing consumer behavior definition. Usually the factors affecting consumer buying behaviour include psychological, social, cultural and buying the new home cleaning service involves consumers research for the best option available.
The influence of cultural factors on consumer buying behaviour has been widely debated and studies at different points in time. A company in the food industry wants to formulate an effective marketing strategy to attract health conscious consumers. She is a key member of a team exploring how technology can be. The purpose of this research was to study how different factors of consumer behavior effect on decisionmaking during coffee brand selection.
Declaration i hereby declare that the thesis titled the impact of factors influencing the buying behaviour on the development of marketing strategies for luxury fashion products a study of the urban youth in select cities of india submitted for the award of doctor of philosophy phd in business management at d. Consumer behaviour and marketing action learning objectives after studying this chapter, you will be able to understand. Consumer behaviour jane priest is a teaching fellow at edinburgh business school and teaches parts of the oncampus marketing course, as well as the consumer behaviour elective by distance learning. Consumer behaviour is physiological it is human behaviour it can change with the slightest change in the market, the atmosphere and the trend.
Consumer behaviour is the study of individuals, groups, or organisations and the processes they use to select, secure, use and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society. Evaluating effect of social factors affecting consumer behavior in purchasing home furnishing products in jordan dr. Factors influencing organistaional buying in consumer behaviour factors influencing organistaional buying in consumer behaviour courses with reference manuals and examples pdf. Abdel fattah mahmoud alazzam assistant professor, head department of marketing, zarqa university, jordan address.
Factors affecting consumer buying behavior n ramya and dr. Personal factors can also affect the consumer behavior. Studying consumer behaviour is a challenge take look at a few challenges that is how can you study consumer behaviour. Consumer behaviour solved case study matin khan bbamantra. Many factors, specificities and characteristics influence the individual in what he is and the consumer in his. You can easily notice the difference between the buying decisions and consumer behavior of two different people from different economic. Under this study, the main focus is to identify whether smartphone users buy smartphone because of their need or wish, reasons to buy expensive smart phones, how social and personal factors affect them to make purchasing decision, for. Consumer behaviour refers to the behaviour of consumers in deciding to buy or not to. Factors affecting online consumer behaviour towards shopping.
Consumer behaviour solved case study matin khan case iv. An individual and a consumer is led by his culture, his subculture, his social. Mccarthy, oreilly and deboer 2004, while studying the factors influencing consumption of pork and poultry in the irish market, found that for poultry. These varied behaviors influence the personal preferences of the other set of individuals as they tend to perform those activities which are acceptable. Marketing activities should aid consumer decision making. Pdf factors that influence consumer behavior in the purchase of. Some of the important personal factors that influence the buying behavior are. Buyer behaviour is an important tool in the hands of marketers to forecast the future buying pattern of customers and devise appropriate marketing strategies to. Consumer such as social, cultural, personal and psychological. The consumer behavior is the study of how an individual decides to purchase a particular product over the other and what are the underlying factors that mold such behavior. There are innumerous factors inducing their buying behavior of consumers even in brand preferences of durables. This paper is an attempt to analyze the consumer buying behaviour of durables, to examine the factors inducing the consumer buying behaviour and to suggest suitable measures to the marketers for designing a right marketing mix for the consumers in nagaland. Consumer behaviour and factors affecting consumer behaviour in detail 2019 duration.
The purpose of the research is how the factors of consumer behavior affect or influences the. Factors influencing consumer behaviour psychological factors. Factors influencing consumer behavior of smartphone users. The main objective of the study was to examine the influence of cultural factors influencing consumer behavior. Consumer behavior consists of factors that have effect on consumers buying decisions. It is really important for marketers to understand what prompts a consumer to purchase a particular product and what stops then from buying it. Consumer behaviour is a comparatively new field of study. What drives consumers to choose a particular product with respect to others is a question which is often analyzed and studied by marketers. An analysis of the social media influence on the online. The factors are causal phenomena possessing an impact force capable of changing consumer behaviour, 1992.
The social factors are the factors that are prevalent in the society where a consumer live in. Factors influe there are several factors influencing consumer behavior and the marketers try to understand the actions of the consumers in the marketplace and the underlying motives for such actions. New delhi, delhi 110096 abstract the cell phones have all qualities and features that qualify them to be called as a mini computer. A conceptual frame work introduction consumer behaviour is a subset of human behaviour. An understanding of consumer behaviour is essential in planning and programming the marketing system. It is important for e marketers to understand the factors that affect the consumers online behaviour so that they draft superior and sustainable social media. Consumer behaviour, influencing factors, veblenian factors, motivational factors veblenian sociopsychological model the theories discussed above stressed the behavioral aspects pertaining mainly. A purchase decision is the result of each and every one of these factors.
The research attempts to study the consumer buying behavior of cosmetic products in an indian settings, specifically with reference to kolhapur. Let us understand the effect of psychological factors on consumer behaviour. Sa mohamed ali abstract consumer buying behaviour refers to the buying behaviour of the ultimate consumer. The consumer behaviour or buyer behaviour is influenced by several factors or forces. Evaluation of socio cultural factors influencing consumer.
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