Northeastern university college of professional studies. Evidence from an online field experiment, rand journal of economics. Outlook for the tech industry market power, monopolies, and public policy. The adobe acrobat case, for example, contains all the ideas above. Components weighted grade points notes weekly discussion board and class participation 30% as weighted. A strategic guide to the network economy shapiro c. They argue that if managers seriously want to develop effective strategies for competing in the new economy, they must understand the fundamental economics of information technology. Summary of information rules by carl shapiro and hal r. This paper briefly describes some of the challenges faced by the recording industry, and examines some of the ethical issues that arise in various industry. All books are in clear copy here, and all files are secure so dont worry about it.
Internet and for a price on a cd that came with a manual and access to. Carl shapiro is the transamerica professor of business strategy at the university of california at berkeleys haas school of business and coauthor with hal r. The economics of digital information and intellectual property. University of california, berkeley march, 1997 1 introduction one prominent feature of information goods is that they have large.
Main idea the same durable economic laws that apply in every other market apply just as validly in the informa tion economy. Chapter 1 of information rules, shapiro and varian. Carl shapiro university of california at berkeley revision. Managing network and information industries syllabus for. The pdf format is a medium for transmitting documents. Characteristics of information goods, and how they a. The initial foundation of this thinking is the 1998 book information rules. Summary of information rules by shapiro and varian 12382. Shapiro and varian also did a good job of showing how the rules are interrelated. Hal ronald varian born march 18, 1947, in wooster, ohio is an economist specializing in microeconomics and information economics. A strategic guide to the network economy, harvard business school press. A strategic guide to the network economy with carl shapiro this is a book about how to use economics to think about competitive strategy in hightech industries. A strategic guide to the network economy by carl shapiro in doc, fb2, fb3 download ebook.
The weighted grade points will be distributed among the components listed in the following table. Powerpoint, pdf hw1 due explanation of grading criteria for hw1. Harvard business school press, 1998, 352 pages, isbn. Summary information rules carl shapiro and hal r varian. One hundred years ago, it was an emerging telephone and electrical network that was transforming business. In information rules, authors shapiro and varian reveal that many classic economic concepts can provide the insight and understanding necessary to succeed in the information age. All content included on our site, such as text, images, digital downloads and other, is the property of its content suppliers and protected by us and international laws. An information good is anything that can be encoded as a stream of bits.
A strategic guide to the network economy carl shapiro, hal r. Information information anything that can be digitized. Executives charged with rolling out cuttingedge software products or online versions of their magazines. As varian put it in one interview, if a company successfully executes the strategies from the rest of. Please click button to get summary information rules carl shapiro and hal r varian book now. Hal ronald varian born march 18, in wooster, ohio is an untermedia specializing. A strategic guide to the network economy find, read and cite all the research you need on researchgate. In information rules, authors shapiro and varian reveal that many classic economic concepts can provide the insight and understanding necessary to succeed in the information. In today s economy, strategic investments must be made without a pinpoint forecast of the future. Hal varian is an unpaid member of the advisory board for internet 2.
A strategic guide to the network economy, by carl shapiro and hal r. Understanding these laws and their relevance to information goods is critical when fashioning todays successful competitive strategies. Harvard business school press, 1998, chapters 2 and 3. Economics of information technology ucsb department of. Download for offline reading, highlight, bookmark or take notes while you read information rules. In information rules they warn managers, ignore basic economic principles at your own risk. Readings applied economics for managers sloan school. The book examines commercial strategies appropriate to companies that deal in information, given the high first copy and low subsequent copy costs of information commodities, such as music cds or original texts. Shapiro and varian argue that if managers seriously want to develop effective strategies for competing in the new economy, they must understand the fundamental economics of information.
You acknowledge that the lender will calculate the eligible loan amount using the tax documents you submitted. Contingency pricing for information goods and services under industrywide performance standard. Summary of information rules by shapiro and varian essay. A strategic guide to the network economy, published by the harvard business school press. There is no shortage of popular rhetoric extolling the new rules, paradigms, revolutions and metarevolutions of the network economy. In this day and information age, it is all about those who are able to utilize the information they have to maximize potential, and these two university of california, berkeley.
Andrew mcafee first called it the varian rule in the financial times. A strategic guide to the network economy 1999 241 reasonable. Costbased pricing makes littlesense in thiscontext. A strategic guide to the network economy by shapiro, carl, varian, hal r. Information rules has received critical acclaim for its application of economic principles to the information economy and has been widely read by managers and adopted for.
A strategic guide to the network economy ebook written by carl shapiro, hal r. Together with carl shapirohe coauthored information rules. All the information you provided in your application and in all supporting documents and forms is true and accurate. Knowingly making a false statement to get a loan under this program is punishable by law.
Information rules, by carl shapiro and hal varian eric. The authors, carl shapiro and hal varian point out that the information. Pdf on jan 1, 2008, carl shapiro and others published information rules. Legal information this means not only observing all applicable laws, but conducting varians business in a manner that identifies varian as an ethical and lawabiding enterprise, alert to all the responsibilities of good corporate citizenship. Information rules california state university channel. The varian rule holds that a simple way to forecast the future is to look at what rich people have today.
The main thesis of this book is that while technology may change, economic laws do not. Harvard business school press, boston, ma, usa, 1998. These industries are characterized by high fixed costs and low marginal costs of production, large switching costs for users, and strong network effects. Implications for bundling, site licensing and micropayment systems. Confronted by this new economy, many instinctively react by searching for a corresponding new economics to guide their business decisions. Aggregation and disaggregation of information goods. Econ 106t, winter 2011 simon board reputation mechanisms dellarocas 2007. A strategic guide to the network economy twenty years on moderator. Varian in information rules, authors shapiro and varian reveal that many classic economic concepts can provide the insight and understanding necessary to succeed in the information age.
Everyday low prices and free delivery on eligible orders. The current conflict between the recording industry and a portion of its customers who are involved in illicit copying of music files arose from innovations involving the compression and electronic distribution of files over the internet. Information rules was straightforward and informative and gave many cases and examples to support the ideas presented. Information goods from movies and music to software code and stock quotes have supplanted industrial goods as the key drivers of world markets. Varians legal department may access and use your personal information and other information or data to protect our rights, in the event of a dispute or in response to legal process, law enforcement inquiries or abuse of our website. In information rules, they reveal that many conventional economic concepts can provide the insight and understanding necessary to succeed in the information age. Modeling demand and supply, monopoly pricing, price discrimination dhe93. The contributions of the economics of information to twentieth century economics. Web pages, chat rooms, clickable images, web mail, mp3 files, online. In information rules, authors shapiro and varian reveal that many classic economic concepts can provide the insight and understanding necessary to succeed. We examine pricing of information, lockin, networks, positive feedback, systems competition, standards, intellectual property, electronic markets, etc. Web log files contain much useful information about user. Information rules is the indispensable battle manual for those on the. Shapiro and varian apply economic principles to the arena of information goods.
1067 1609 106 1576 301 30 1360 173 1317 1477 703 296 226 1532 34 328 1150 502 31 1552 417 1579 94 1309 221 416 625 791 774 434 816 520 113 584 911 1440 1416 72 478 425 145 1482 363 934 1438 479